*Data for 2022 formed taking into account marketplaces

The share of e-commerce in total retail trade in 2022 (including marketplaces) amounted to 12.5%.

In 2022, the volume of e-commerce services, including marketplaces, amounted to 1186.5 billion tenge. The volume of services rendered through its own Internet resource amounted to 254.7 million tenge (21.5%). The volume of services rendered through the e-commerce platform (marketplace) amounted to 931.8 million tenge (78.5%).

In 2022, the largest share in the volume of services rendered through the marketplace falls on passenger transportation services – 50.3%, seat reservation services for transport – 9.6%, food delivery services to order – 5.1%.

The largest share (93%) of the total sales of goods and services was carried out by a marketplace with up to 100 employees (small marketplace) and only 7%– by medium-sized enterprises.

In 2022, the largest share (58%) of the total sales of goods and services was carried out through marketplaces with the main type of economic activity «retail trade by ordering goods by mail or via the Internet», 21.2% – «software maintenance», 16.2% – «activities in the field of information technology and information systems».

In retail trade, the largest share of sales through its own Internet resource were household goods (34.7%), clothing, shoes and sporting goods (17.3%), food (13.2%), cosmetics (6.5%), medicines (4.8%).

In 2022, the largest share in the volume of retail trade through its own Internet resource accounts for retail trade in other goods in specialty stores – 29.9%, retail trade in other household goods in specialty stores – 25.2%, wholesale trade in computers and communication equipment – 17.5%, wholesale trade in non–food consumer goods – 10.2%.

In 2022, the largest share in the volume of retail trade through its own Internet resource falls on large enterprises - 48.8%, small enterprises – 45%, medium – 6.2%.

In 2022, the most preferred payment methods for goods and services were debit card payment or electronic bank transfer (31.5%), credit card payment via the Internet (23.5%), cash payment (22.6%), online payments (13.9%), mobile phone (5.3%), gift card payment or online voucher "points" of the bonus or coupon program (3.1%), digital wallet (0.1%).

According to the delivery method, the most respectable is the type of delivery directly to the buyer using the services of regular mail or other delivery methods, the share of which was 46.9% pickup from the point of sale or service point – 35.3% and online delivery - 17.8%.